OUR STORY

Shamal is a forward-thinking perfume brand that fuses the rich olfactory traditions of the Middle East with the refined aesthetics of Nordic design. The name Shamal—meaning “north” in Arabic—symbolizes both the brand’s cultural heritage and the distinctive spirit of the Nordic region.

Rooted in contrast and connection, Shamal reflects the meeting of warm desert winds and cool northern forests, of tradition and innovation, of personal memory and universal beauty. Our fragrances are crafted with this balance in mind—each one a cultural dialogue, told through scent.

Our artisanal perfumes are created in small batches, using ethically sourced ingredients and a slow, intentional production process. Every bottle is presented in a hand-assembled wooden crate made locally by our team. Inside, the perfume rests on a piece of genuine reindeer hide—a natural memento from the North that reflects our values of sustainability, authenticity, and respect for craftsmanship.

The Shamal logo is inspired by the astrolabe, an ancient instrument used for navigation and astronomy. This symbol ties our brand to both our cultural roots and our sense of exploration. Like the astrolabe, Shamal is guided by the stars—always seeking, always moving.

Shamal exists not just to create perfume, but to bottle place, memory, and meaning. We travel the world through scent, weaving together stories, histories, and cultures—one fragrance at a time.